Edel Golf introduced what it calls “game-changing technology” with its new SMS (Swing Match System) irons, which are unlike any irons on the market in producing more distance and accuracy.
The adjustable Swing Match weighting allows golfers to customize their irons in a manner that has become familiar in driver technology. By moving the heaviest of the three weights to the ideal position for a specific golfer’s swing, it enables more clubface control. That could mean anything from eliminating a right or left miss, improving face impact position, more distance, more accuracy and optimized performance all around.
“We built this company with a singular mission to ensure golfers get better by playing clubs that are fit to their unique attributes as a human and as a golfer,” said David Edel, founder of Edel Golf. “When you look at the swing through a biomechanics lens, it’s very clear that golfers are predisposed to certain positions and angles in the swing. We knew we had to design an iron that you could adjust to match a multitude of swing types.”
The SMS irons were put to a test versus a variety of golfers’ gamer 7-irons. The results showed ball-speed gains up to 3.3 mph in 96 percent of golfers, carry distance gains up to 5.6 yards, club-speed gains up to 3.06 mph in 88 percent of golfers, peak height on average 6.57 feet higher and distance from centerline on average 1.3 yards closer (14.9 percent).
“The majority of golf clubs on the market are static, meaning once you buy them, you have to adjust your swing to the club,” said Chris Koske, chief marketing officer. “When we first started playing with weights in wedges and irons, we saw overwhelming data that showed golfers were getting better results by being able to customize the club to their specific swing. We believe golf clubs should be fit to the golfer, not just how they were swinging the day of the fit, but truly be able to change with you as your game changes.”
The SMS irons are a hollow body, players distance iron, catering to players ranging from scratch up to high-teen handicappers. Constructed from a forged 1025 carbon steel body, a plasma welded steel face cup and high-density urethane foam fill, the SMS irons play like a performance iron but feel like a forged iron.
The SMS irons ($250 per club) are offered in variable-length 4-iron through gap wedge options. Each iron has three weights – two 2-gram weights and one 8-gram weight come stock – but can be dialed in through the fitting process for swing-weighting purposes and can be customized with 4-gram, 6-gram and 10-gram options as well.