Buying new grips for one’s golf clubs is one thing. But the matter of installing them is another. One option, of course, is to rely on the PGA professional at your club or golf facility to handle that job. But not every player is blessed with that option, and some folks prefer to do the job themselves.
That’s where Concept Helix comes into play. Developed by the good people at Golf Pride, it is described by company executives as a “revolutionary new grip installation system” that is designed to make it simpler for DIYers to regrip their own clubs.
Concept Helix starts with a proprietary formula grip that features a texture pattern and feel that is similar to Golf Pride’s popular Tour Velvet product. As for the actual installation, it employs a friction and torque-based technique that utilizes a “horn” device, which eliminates the need for tape, solvents or specialized equipment such as a workbench vice. The result, those technicians say, is a process that is easy and ensures grips are secure and ready for immediate play.
“Golf Pride gained momentum in 1953 when its founder pioneered the first-ever rubber, slip-on grips, fundamentally changing the way golfers could optimize their equipment performance,” said Brandon Sowell, global director of sales and marketing for Golf Pride. “We continue to explore new technologies that benefit golfers both on and off the course.
“Concept Helix, in this regard, is this next step of best practices for grip installation. And we are excited to get it into the hands of consumers, get their feedback and continue the extensive R&D process as we look for new solutions to lower barriers to regripping.”