Whether you’re looking for more speed from a blade-style design or a high-launching game-improvement option, Ping has a new model for you with the premium i540 or forgiving G740 irons.
The i540 players-style iron – with a thin top line, narrow sole and shallow face height – is loaded with technology, delivering fast ball speeds with a combination of tungsten sole weighting to lower the center of gravity and a forged flexible maraging-steel face. The covered cavity design includes a strategically placed air pocket behind the face – first introduced in the iDi driving iron – and an integrated i-Beam structure inside the stainless-steel body to improve sound and feel at impact.
“The i540 brings more control to a distance iron,” said John K. Solheim, CEO and president of Ping. “It appeals to the golfer whose primary goal is more distance who still prefers the size and look of a players iron.
“The i540 iron also has a level of forgiveness not typically found in distance irons. It looks great, feels great and more importantly, will lead to lower scores and more enjoyment on the course.”
The CG-optimized lofts in three custom-fitted configurations (standard, power and retro) in the i540 iron ($235 per club with steel shaft; $250 graphite) help ensure more distance and higher peak height for holding greens.
The custom-built G740 irons ($202.50 per club with steel shaft; $217.50 graphite) target golfers who best fit into a game-improvement iron that can consistently deliver distance and higher launch.
The visibly wider sole and larger perimeter-weighted clubhead offer more confidence and forgiveness on inconsistent strikes, the company says. The dual-camber sole positions the center of gravity low and back for elevated ball speed and higher launch. Its thinner, larger face offers increased flexing and expands the hitting surface to help preserve ball speed and deliver more accuracy on mis-hits while its three-zoned “PurFlex” cavity badge helps control face bending while enhancing feel and sound.
“The fast ball speed really differentiates the G740 iron in the category and is one of the keys to its success,” Solheim said. “It launches high and gives golfers the distance and confidence they need to hit shorter irons into the green with a higher max height, so their shots stop closer to the hole.”
The standard lofts in the G740 irons and wedges are custom engineered to ensure set configurations that maximize performance throughout the set with the goal of increasing distance and optimizing gaps to best fit the golfer. The option of power (stronger) and retro (weaker) spec lofts allows fitters to further optimize performance.
PHOTOs COURTESY PING