Titleist’s new T-Series line of irons covers the gamut from the updated tour-preferred T100 to the ultimate game-improvement T350, including a new T250 player’s distance model to cover all the bases seamlessly in a blended set.
“There really were three clear design objectives for this next generation of T-Series,” said Marni Ines, Titleist’s director of iron development. “We wanted to increase our long-iron launch, tighten our mid- and short-iron spin consistency and improve overall carry distance consistency throughout the bag. Irons are made to hit very specific distances within a specific flight window, and so we’re always trying to make that more repeatable for every iron in your bag.”
The new forged multi-material T100 – with its compact profile, thin topline and minimal offset – is designed with one-degree stronger lofts (33-degree 7-iron) than the previous generation, offering significant improvement out of the rough with more aggressive, steeper-walled grooves in the mid- to short irons to help maintain spin rates out of the rough or in wet conditions. The 3- and 4-irons boast a new muscle channel to raise launch and peak height, while its variable face thickness (VFT) and lower center of gravity tighten front-to-back dispersion.
The T150 retains its role as a faster player’s iron, delivering feel, stability and control along with added speed and launch with improved muscle channels in the mid- to long irons. Its profile is slightly larger than that of T100 with one-degree stronger lofts, offering a clean and compact look at address. It also has the VFT and same progressive groove design as T100.
Stepping up from the prior generation T200 is the new T250, a hollow-body, all-steel player’s distance iron that delivers a combination of speed, launch and forgiveness. Featuring a thicker top line and wider sole, the T250 inspires confidence at address.
Split high-density tungsten weighting in the T250 allows for a strategically placed CG location to raise launch and stability. Its forged L-Face construction and V-Taper design improve ball speed and raise launch on off-center and low-face strikes.
The new T250 Launch Spec provides the same technology and construction as T250 but with a six-gram lighter headweight and added loft (4.5 degrees), promoting easier launch and increased carry distance for low-flight players.
Finally there is the T350 “ultimate” game-improvement iron which provides maximum levels of distance, forgiveness and speed with the largest head, fastest face and deepest CG of the series. The T350’s all-steel appearance is new, giving the lineup a more uniform look across the board – especially in blended sets which account for 80 percent of Titleist tour players’ setups.
Custom fitting and optimization throughout the bag help provide players proper distance gapping (5 mph difference in ball speed between clubs) and sufficient green-holding ability throughout the bag with long-iron landing angles no lower than that of the 7-iron.
All of the T-series irons retail for $1,499 per 7-piece steel set ($1,599 graphite).
“When I think about our team’s iron philosophy, it starts with this idea of: how are we going to make you better?” said Josh Talge, Titleist’s senior vice president of golf club marketing. “With the new T-Series lineup, not only do we have higher-performing products across the board, but we truly have an iron for every dedicated golfer out there.”
PHOTOS COURTESY TITLEIST