The thinking behind the new Sqairz shoe begins with the premise that footwear is as critical a piece of equipment for players as their clubs and golf balls.
“We also believe that every great shot starts in the feet,” said Bob Winskowicz, the founder of the company that is based in Windham, New Hampshire. “So, we developed a shoe with innovations that help golfers get the right foot position more often while also providing more ground connection, balance and stability. That way, they are able to hit longer and more accurate shots.”
Launched at last year’s PGA Merchandise Show, Sqairz shoes feature a square toe (hence the company name) that allows the foot to sit more naturally in the shoe as it also promotes better positioning.
A heel stabilizer is designed to help with that as well. And a hybrid sole that boasts nubs as well as cleats under the primary pressure points of the foot is made to provide a better connection to the ground. That helps produce the torque that Winskowicz says translates into distance. As for the custom insole, it is included to add compression to those pressure-point areas and work with the outsole designed for optimal comfort, balance and stability.
Sqairz also has a Stay-Put lace design that relies on raised silicone square nubs to keep laces locked in throughout a round.
“I’ve seen a lot of innovations come and go during my 40 years in the golf industry, but I’ve never experienced a shoe that integrates comfort, stability and performance like Sqairz,” said Jim Remy, a senior advisor to the shoemaker and a former president of the PGA of America. “Sqairz represents the future of golf footwear, as important to performance as the clubs you swing and the balls you hit.”
Six-time major championship winner Nick Faldo is impressed as well. So much so, in fact, that the Englishman not only endorses the shoes but also is an investor in the company.
The shoes feature men’s and women’s styles and retail for $247.97 a pair.