Terry Koehler knows wedges. The fourth-generation Texan has been designing and building them for decades, at Reid Lockhart, Scor and Ben Hogan. Koehler’s newest venture is called Edison Golf, and he touts the forged wedges from that concern for the distance control he says they promote as well as optimum spin and trajectory he says they produce.
The key, he said, is weight distribution. Unlike the best known “tour design” wedges – which after extensive robotic testing and club fittings he believes launch shots higher and with lower spin due to weight being low and back in the clubhead – Koehler has packed weight across the top half of his Edison Golf products.
“The club still has loft, and the ball is still going in the air,” he explained. “But the launch angle is lower, the ball does not balloon and spin is stabilized.”
The result, he added, is a wedge with more forgiveness, more consistency and control from a distance standpoint, a more penetrating trajectory and greater spin.
According to Koehler, his forged wedges are custom-crafted and available with a wide range of shaft options through the company's website. In addition, he is offering consumers a chance to product-test his wedges, which boast a durable chrome finish, through a custom demo program.
“We’ll build you a set of wedges so you can play them on your own course and really see how they can improve your game,” Koehler said. “And if you are not satisfied after 60 days, you can return them.”
Currently, Edison Forged wedges are available in odd-numbered lofts from 49 to 59 degrees, with new editions featuring lofts of 45 and 47 degrees as well as 61 and 63 degrees coming out this fall.