Titleist engineers tout the new Tour Speed golf ball for the long-game distance and short-game scoring control they say it provides.
Developed through extensive testing with amateur golfers and residing in a category just below the premium Pro V1 offerings, the three-piece product features a high-speed core formulation that works with a fast ionomer casing layer to create distance as well as low, long-game spin. A thermoplastic urethane cover is included to optimize greenside spin. And the company said that thanks to a “quadrilateral dipyramid dimple” design, Tour Speed also encourages a penetrating, consistent ball flight that further enhances length.
“Our golf ball scientists and engineers have gone to extraordinary lengths in the development of Tour Speed, testing numerous core formulations and aerodynamic patterns and formulating and analyzing hundreds of cover blends,” said Michael Mahoney, vice president of golf ball marketing for Titleist. “We have made every investment necessary in these new technologies, including a significant expansion of our manufacturing facility and process.”
The testing process comprised a three-month, research-and-development test market in the United States and Canada for the Tour Speed prototype, called EXP-01, as well as a performance study at the company’s Manchester Lane Test Facility in Massachusetts that compared Tour Speed to a wide range of current Titleist and competitive models.
“Every new Titleist golf ball must exceed our stringent machine and player testing targets in order to advance from the R&D phase,” said Scott Cooper, the lead implementation engineer for Tour Speed golf ball research and development. “All of the data and golfer feedback we’ve collected have been clear: Tour Speed is consistently the fastest, longest and most preferred golf ball among the competitive urethane-covered products in this category.”