Invest in your staff and their continuing education/career advancement
Keeping Staff Connected to Members
Train with the best in the service business
Understand the difference between service and hospitality
Hiring Practices/Finding Talent
Investing in your staff
Be 1% better every day
Encourage staff to play with members
Working Closely with Your Superintendent
Focus group of members to gauge pulse of membership
Building community at your golf facility
Taking advantage of media opportunities
Importance of mentoring
Building culture with a plan/strategic direction
Hosting a major championship
Creating a hospitable welcome for members
Why Golf Has a Great Advantage
Create relationships. Other golf professionals are allies.
Flexibility in making career choices
Host a junior golf trunk show
Making Events Super Special and One-of-a-Kind
Create "About Me" videos to generate leads
The Master Professional Track
Running a ‘can’t lose’ raffle
Locker subscriptions- generate revenue in off season
Build a database to better serve members
Get out from behind the counter and build relationships
Utilize merchandising space in the shop
Christmas party- Unique buying opportunity for membership
Install simulators for year-round engagement
Changing a course’s tees
Detroit’s Midnight Golf program
Creating a Top-Level Amateur Event
Pace of play- data driven decision
Make it simple- build a book of business
The importance of the range to the overall facility
Relationships First. Data second
Understanding body mobility helps add value