In our golf shop, we’ve crafted an organized headwear showcase that features a wide variety of options, but we’ve found that sometimes the abundance of choices can be overwhelming for customers. To simplify the decision-making process and make it more enjoyable, we’ve begun coordinating hats with table displays that complement apparel items. This not only makes it easier for guests to match a hat with a polo or layering piece, but it also narrows down the selection, making it a seamless shopping experience.
Many guests tend to grab a hat and walk around the shop in search of a matching outfit, so this merchandising strategy ensures they can find what they need quickly. Additionally, some customers may overlook the headwear section entirely, but by placing hats on tables throughout the shop, we’ve increased visibility and boosted sales.
A significant improvement during The PLAYERS Championship, held here in March, involved swapping out the women’s headwear cubbies for a nesting table, which created a lighter, more dynamic display. The table showcased a variety of hats, visors and straw hats from brands like Imperial, Aviator Nation and Nikki Beach, appealing to a broader range of customers. We also added a mirror to help guests visualize their choices, enhancing the overall shopping experience. This approach – transitioning to a table display – has not only made headwear easier to see and reach but has also contributed to increased sales.