Belts have been a steadily growing category in golf shops across the US, representing everything from a quick purchase by someone who forgot theirs, to more expensive options that can make an outfit shine on the course or off. In fact, the expansion of styles – not to mention embroidery opportunities – has led to explosive growth in the category as well as opportunities to use belts for tournaments and other events.
“Belts are sometimes not on the top of the list when merchandisers are ordering for the golf shop, as they usually focus first on apparel and shoes,” says Janine Roth, Co-Founder and CEO of Alero Sport, whose belts combine luxury with versatility for an on- or off-course look. “However, belts still play an important role because golf courses have dress codes that include wearing belts for men. We are one of the only brands also offering women’s belts as well.”
Belts are one of the best-selling accessory categories at Floridian National Golf Club in Palm City, Florida, which carries high-end alligator and crocodile belts from L.E.N., as well as wovens from Peter Millar and a selection from Holderness & Bourne. “They’re great to help merchandise certain areas of the golf shop,” says Morgan Jewell, PGA of America Director of Operations and the 2024 PGA Merchandiser of the Year for Private Facilities. “I would say the Peter Millar belts are more for on-course, while L.E.N. belts are more formal. The category has definitely become a significant portion of our accessories sales.”
Patrick Crow, PGA of America Director of Golf at Chicago Highlands Club in Westchester, Illinois, says belts have also become a strong category in his shop’s accessories sales, as members look for functional yet stylish pieces to elevate their wardrobes.
“High-end leather goods are becoming an increasingly popular part of a golfer’s wardrobe, both on and off the course,” he says. “A premium belt, like an L.E.N. two-tone alligator style, can truly bring an outfit together. The best part is these belts wear exceptionally well, allowing golfers to transition seamlessly from the course to a social setting without worrying about damage from sweat or wear.”
In addition to L.E.N., Crow also carries Peter Millar belts with the Chicago Highlands logo, giving members and guests a unique alternative to the traditional golf shirt for a logoed keepsake. He also stocks Nexbelts, which come in a range of styles and are cut to size, eliminating the need to stock multiple sizes.
“The Peter Millar belts are fantastic because they often complement the patterns and colors of the brand’s apparel, making it easy for members to tie them into their outfits,” he says. “And Nexbelts are perfect for golfers who need a belt on the go—whether they’re heading to the first tee or a dinner reservation.”
When it comes to giving out belts as tournament gifts, Monterey Peninsula Country Club in Pebble Beach, California, has had success with YRI, which is known for its ribbon belts – from classic wovens to custom dye-sublimation and embroidered options. PGA of America Golf Shop Manager Kelsey Jo Holsten says YRI provided cut-to-fit belts for a recent senior men’s event, and she was impressed with the craftsmanship, attention to detail and customer service the company provide, calling them an “incredibly responsive event partner.”
“The participants really enjoyed the hands-on experience of getting their belts cut to size,” says Holsten, who also carries L.E.N., Peter Millar and Smathers & Branson belts in the golf shop. “It was a unique experience that allowed them to personalize their belts on the spot. Many members appreciated being involved in the process, and it added a special touch to the event.”