Welcome to the July issue of MPlus. We are deep into the golf season, and many shops are enjoying steady traffic and brisk sales thanks to tried-and-true best practices like those shared by these award-winning golf professionals.
For example, Chris Costantino of Cattail Creek Country Club uses everything that goes on outside the golf shop to bring people inside its doors, where his staff reinforces the positive experience. At the same time, 2014 national Merchandiser of the Year George Ancuta discusses his first season at Out Door Country Club, where he continues with his successful boutique-style approach.
Jake O’Dell of Flying Horse Resort and Club shares how his facility has transitioned from a private country club to a resort and how giving the staff ownership and incentives have been key factors in bolstering the retail operation. And Bryan Nicholson if Cherry Hills Country Club talks up his shop’s “Essentials Wall,” where members and guests can always find a quick, quality item to take home as a memento or gift without needing to browse the entire shop.
Also in this issue, we hear how Penelope Cisneros of Briggs Ranch creates an authentic Texas experience in the golf shop and through events, and we look at the category of belts, which has been steadily growing at facilities across the US with its expansion of styles and embroidery opportunities.
Thank you again to our sponsors 2Hemispheres, Bad Birdie, Galvin Green, Payne Stewart Collection, SanSoleil and Signs By the Sea for their continued support of MPlus. I hope you enjoy this issue.