In the first of our GRAA Video Best Practice Series, we share the insights of Mike Woods, the PGA of America Director of Golf and Morton Golf Partner at Haggin Oaks Golf Complex, in Sacramento, California. Woods says the driving range is the center and the heartbeat of Haggin Oaks, a facility with two 18-hole courses and a golf retail operation that is second to none. The driving range connects everything at Haggin Oaks - golfers warming up before a round of golf, trying a club before buying it, grinding through an extensive practice session or sharing leisure time with family and friends.
"It's the place where people connect. It's the place most visited. It's the place where a facility should invest in their driving range, because the guests are telling you that's where they want to be."
- Mike Woods, PGA