After almost three decades of personal training, general fitness, bodybuilding and strength training, I opened GozGolfFitness in the fall of 2025 to help golfers move better, play stronger and perform their best through a fully customized, data-driven training experience. Each program begins with a comprehensive assessment of movement, force production, power and speed. From there, I design personalized training plans that evolve through detailed program analytics to ensure client progress and guide future programming decisions.
About 15 years ago, I became deeply involved with the Titleist Performance Institute (TPI), completing multiple certification levels and shifting toward golf-specific fitness and biomechanics.
Today, I work with a wide range of golfers — from junior and collegiate athletes to mid-amateur players and individuals navigating mobility restrictions or pain — providing a clear roadmap to improved movement quality, performance and confidence on the course. The mission is simple: curate an overall training experience for long-term golf success.
I rebranded my business last year to better reflect that approximately 70-80 percent of my clientele are now golfers. Operating from a leased space within an existing gym, rather than a standalone facility, gives my clients added opportunities to train for total health and wellness, in addition to better their golf games. Most new clients come through referrals from local golf professionals, instructors and country club relationships.
In fact, the golf professional collaboration is a major component of my business. They frequently refer golfers whose swing issues stem from physical limitations rather than technical flaws. After all, many golfers, particularly those over 50, struggle with mobility restrictions, back pain, joint issues and movement dysfunctions that impact both performance and quality of life. I also work with many competitive junior golfers preparing for high school, college and tournament play.
Every client begins with a comprehensive assessment, an evaluation that includes:
TPI screening
Biomechanical testing
Joint range-of-motion assessments
Posture analysis
Foot and movement evaluations
I recently added force plate technology to my assessment process, allowing me to measure ground reaction forces and movement patterns. This is a significant new tool in my business.
This technology helps identify:
Weight transfer inefficiencies
Mobility restrictions
Ground force production issues
Potential biomechanical causes of pain and swing faults
This data is most valuable when combined with conversations with my golfers. Rather than overwhelming them with just data, I focus assessments on specific goals, pain points and performance objectives. Since acquiring the force plates, I have proactively visited local clubs and instructors to demonstrate the technology, and I often conduct joint sessions with instructors, combining force plate analysis with golf lessons to create integrated development plans.
When it comes to marketing and business development, I would describe myself as more relationship-driven than social media-driven. While I maintain a presence on LinkedIn and other platforms, most business growth comes through:
Networking
Coffee meetings
Club visits
Professional referrals
Industry events
In fact, I recently attended the New England PGA Teaching & Coaching Summit and believe more golf fitness education should be incorporated into PGA educational programs.
Moving forward, I look forward to contributing future articles on topics such as:
Force plate technology
Golf fitness concepts
Training philosophies
Success stories
Player development strategies
Paul Gozbekian is a golf performance coach and the owner of GozGolfFitness in Newton, Massachusetts.