Digital Dealer Commentary
D I G I T A L D E A L E R | Awards
Digital Dealer Best of Awards
D E A L E R O P S | DEI
Diversity & Inclusion in the Auto Industry Requires a Different Mindset
By Wil Lewis, Global Chief Diversity, Equity, Inclusion and Talent Acquisition Officer, Experian
M A R K E T I N G | Video
The Four Cs of a Complementary TV Strategy in Automotive Marketing
By Jim Johnson, Vice President, Account Planning & Lead of Industry Solutions - Automotive, VDX.tv
Interview with The Proctor Dealerships
Image courtesy of The Procter Dealerships
S A L E S | AI
Drive More Sales with AI-Generated Multimedia
By Taylor Nelson, Vice President, Corporate Strategy, FlickFusion
S A L E S | Management
Let Us Live Up to What We Have Already Attained
By Charlie Polston, Automotive Customer Retention and Profitability Consultant, BG Products, Inc.
D E A L E R O P S | Succession Planning
The Red Flags Car Dealers Need to Know: Valuations & Succession
By Kendall Rawls, Director of Development, The Rawls Group
D E A L E R O P S | EVs
Dispelling Myths About Range Anxiety: The Reality of EV Adoption
By Elbert Walters III, Executive Director, Powering Chicago
D E A L E R O P S | Compliance
Clean Sheet Day
By Tom Kline, Lead Consultant & Founder, Better Vantage Point
D E A L E R O P S | Opinion
DIGITAL RETAIL… And Other Things You Bought for Your Dealership That Don’t Work
By James A. Ziegler, CSP, HSG, Ziegler SuperSystems, Inc.
D E A L E R O P S | Leadership
Automotive Retail: Relevance in a Digital World
By Alexander Mandeville, Director, Strategic Partnerships, RouteOne