Put Your Services Online with Assabet
Assabet’s suite of software for public library websites delivers some of your most important services to patrons online. Manage your Things, Events, Rooms, and Museum Passes with our easy-to-use modules—available as stand-alones or in packages.
Built from the ground up with code that speaks to the latest generation of browsers, mobile devices, and social media, our “responsive-design†modules provide an attractive and intuitive interface for both site visitors and the staff who manage the delivery of your library’s online services. Explicit instructions in the administration area make adding our software to your site a painless task.
Assabet delivers directly to the pages on your site, so your navigation remains in place and available. Tools within the administration are available to change the colors and fonts of the software to more closely align with the look of your website.
There are no limits on log-in locations, number of staff users, nor the amount of data records we hold for you. A one-time training is a part of any subscription, with support always available for questions.
Triggered emails—one a reminder—keep patrons informed, each containing a cancellation link. Reports are available in each module—including attendance numbers for events and programs in the Event Calendar—and may go back to the first date of use. Should you need to collect them, library card numbers are validated in a two-step process that includes a check at the system level before being sent to your ILS for evaluation against any criteria you’ve requested be put in place.
For more information and to request a demo, please visit www.assabetinteractive.com.
A recent study conducted by the Advertising Specialty Institute has confirmed the marketing value of promotional items. Information from that survey has been used to create a list of the top 5 reasons to use promotional items to market your library.
Top 5 reasons to use promotional items
to market your library.
1) They provide low-cost marketing
The cost per impression for a newspaper ad is $0.0129; a prime-time TV ad is $0.019; a cable TV ad is $0.007; a syndicated TV ad is $0.006; and a spot radio ad is $0.005. At, as low as $.001 per impression, promotional items come in as one of the lowest cost advertising mediums available.
2) They provide long lasting exposure.
Unlike most other forms of marketing that provide brief exposure, promotional items reinforce your message for years. In fact, 60% of people who received a promotional item are still in possession of that item two years later. Even if the item is used only once per week it still provides 52 exposures per year!
3) They enhance your other marketing efforts.
Adding promotional items to your marketing mix can increase the effectiveness of your other media by up to 44%. For example, a refrigerator magnet given out along with a summer learning program brochure, increases the likelihood that the parents will follow though on getting their child signed up and participating in the program. Once the magnet is placed on the refrigerator it provides a daily reminder to do so. Studies show that a typical person opens the refrigerator 20 times per day! That’s 20 reminders per day!
4) Your patrons become ambassadors for your library.
Many kinds of promotional items are seen, not only by the recipient, but also by those they encounter. For example, a tote bag printed with the library name becomes a billboard promoting the library wherever the patron travels. The typical tote bag generates 6000 impressions during its lifetime!
5) Nothing says “Thank You†like a promotional item.
People like to receive gifts, and promotional items are gifts that keep on giving. Each time the patron enjoys using the promotional item they appreciate the library once again.
Go to JanWay.com for Promotional Items for Your Library.
