This summer saw Cleveland Golf add to its putter offerings in a couple of substantial ways. First, it released the Huntington Beach Soft Premier putters. Then came the introduction of eight new shapes to the original Huntington Beach Soft collection.
Company officials see the Premier putters as building on their current lineup of flatsticks, all of which are named after the Southern California city in which the equipment maker is based. As is the case with all Huntington Beach putters, the Premier is made of 304 stainless steel and features a proprietary Speed Optimized Face Technology (hence the acronym) that uses a unique milling pattern to “normalize” ball speeds across the entire clubface, even on off-center hits, for better distance control.
These clubs also boast a new, gray satin finish and are sold with two specific grips. One of those is a Lamkin Sinkfit Skinny Pistol that is combined with toe-down weighting to help facilitate clubhead rotation for slight or strong arcing strokes (in two blade models, No. 3 and No. 4, and one mallet, No. 11). As for the other, it is a larger Lamkin Sinkfit Pistol that works with a face-balanced design (in one blade, No. 8, and four mallets, No. 10.5, No. 10.5c, No. 11 and No. 14) to cater to straight-back stroke types.
The Premiers carry a price tag of $159.99.
At the same time, Cleveland Golf bolstered its original Soft collection with eight new models, each of which goes for $129.99. The company will provide golfers a pair of grip options with these as well, with a Huntington Beach Soft Pistol and a Huntington Beach Soft Oversize.