Lamkin has unveiled several products for 2020 with new materials and technologies. Two of those are members of the ST (Smooth Tack) family, while another pair are part of the Sonar+ line.
The ST+2 Hybrid and ST+2 Hybrid Calibrate grips both use Smooth Tack, a special formulation of the company’s Genesis material. Both models incorporate two distinct zones, with the upper providing enhanced traction for the anchoring hand with infused cord and the tacky lower section giving control and stability to the guiding hand. A midsized-plus profile (hence the +2 portion of the name) has also a reduced taper. And the version featuring Calibrate technology is for those golfers who find that a reminder spine helps with proper hand placement and clubface awareness.
Calibrate has proved to be such a popular advance that Lamkin is using it in a version of the Sonar+ Wrap and Sonar+ Tour grips. Company officials say the former is the first wrap grip to incorporate reminder technology. This product also employs Genesis material and Fingerprint technology, which the company claims adds a consistent micro-texture surface pattern for better control and traction.
The Sonar+ Tour also boasts Genesis material and Fingerprint technology and is engineered specifically for players with higher swing speeds.
“We are introducing breakthroughs both in material and design innovations,” said Bob Lamkin, the chief executive officer of Lamkin grips, which this year is celebrating the 95th anniversary of its founding. “Genesis has been a complete game changer for us, and the addition of Smooth Tack further exemplifies how the materials used in a golf grip can be engineered to impact performance, confidence and the lifespan of the product.
“With Calibrate, we saw an opportunity to vastly improve the reminder/ribbed grip category. And it is without doubt a substantial advancement over what is currently on the market, not only in terms of performance but also in ease of installation.”