PROJECT IN PICTURES Toy Story
Auxilio Studio LLP / Glint Lighting Design Pte Ltd |
All images courtesy of Louis Vuitton/Kaneswaran Photography
As the saying goes, “Every tree tells a story” and Louis Vuitton’s 21-meter (~69-ft)-tall holiday tree at ION Orchard shopping mall in Singapore is no different, as it paid tribute to the first Salon du Jouet (Toy Salon) of 1935, where the grandson of the brand’s founder crafted wooden toys and dolls. Adorned in red and gold, the tree featured over 900 handcrafted ornaments, showcasing the brand’s mascots and iconic luxury handbag designs. The lighting design, by Auxilio Studio LLP and Glint Lighting Design Pte Ltd, highlighted the project’s craftsmanship and amplified the visual spectacle by creating a chain of chasing LED lights spiraling up the tree. The illumination attracted substantial foot traffic and social media attention, resulting in increased visitor engagement and sales during the holiday season.
