Not all golfers are the same

Pacific Northwest Golfer readers rank highest...

...In buying power
...In education and professional status
...In dollars spent on golf travel
...dollars spent on golf merchandise

Reader Profile

Household Income

75% Household incomes over $75,000

$116K Average combined household income

44% of our readers are private club members

with an average household income of $410,000

and an average net worth of $5.9 million

Travel

97% Took vacation in the past 12 months

59% Took a golf vacation in the past 2 years

87% Plan to take a golf vacation next year

49% Use a golf instructor

Consumer Behavior

45% Spent more than $3,000 on golf vacations in past 2 years

$3,450 Average spent on golf vacations in past 2 years

76% Spent over $500 on golf merchandise last year

$1,100 Average spent on golf merchandise last year

33% Purchased a product in the past year advertised in Pacific Northwest Golfer

80% Visited golf courses seen advertised in Pacific Northwest Golfer

66% Visited golf destinations/resorts seen advertised in Pacific Northwest Golfer

For advertising opportunities, contact:

Jeff Job, Sales Director

jeff.job@thepnga.org
206-915-1134