Being able to leverage the latest technologies is a key skill for today’s most resourceful and successful companies. Though our Service Elite Award winners may operate in diverse industries, their ability to make the most of innovative solutions is something they all share.
Our first Elite winner, a major nonprofit healthcare organization, has raised billions of dollars over the past 20 years, but saw donations increase by tenfold when it added a live chat feature to a fund-raising Web site. A credit repair and restoration company streamlined its telephone sales process, substantially increasing referrals and sales, by integrating an automatic dialer with its existing CRM system. Our third Elite winner, a video broadcast provider whose rapid rise had it struggling to manage an overwhelming amount of customer requests, was able to establish a social support community that not only halved its ticket load but also substantially expanded its user base.
Hats off to our Elite winners, who have discovered that succeeding in business in a recovering economy calls for creative solutions. The lessons they’ve learned are ones from which we can all benefit.
By the editors of CRM magazine