Insight

Are Consumers Willing to Share Private Data?

Privacy seekers share demographic and behavior traits, according to IDC.

Disruptive Digital Technologies Shake Up the C-Suite

As the roles of top executives evolve, new positions emerge to fill the gaps.

Gartner’s Customer 360 Summit

Meeting Customers’ Expectations Calls for ‘Concierged’ Experiences

Companies must strive for deeper digital personalization.

NetSuite’s SuiteWorld

NetSuite CEO Zach Nelson Talks CRM Expansion

Keynotes highlight convergence of CRM, ERP, and e-commerce.

IBM Smarter Commerce Summit

IBM Attends to the Customer Experience

Smarter Commerce Summit shows companies that moments matter.

Walmart’s Omnichannel Strategy Keeps It on Top

Today’s large retailers are connecting with customers in new ways.

Required Reading

Why You Should Never Be Closing

The three-act approach is the new way to sell.

Real ROI

iCruise.com Sees Smooth Sailing with 8x8

8x8’s Virtual Office and Virtual Contact Center improve operations at the cruise booking site.

OptifiNow Builds a Foundation for Mountain West Financial

Sales and marketing automation company offers tailored solution for the mortgage banker.

Rue La La Re-engages Dormant Customers with BrightTag

Tag management vendor’s data matching capability delivers a 10 percent conversion boost for the flash sale site.