What makes a company successful is its ability to listen and effectively respond to its customers’ needs. That’s exactly what the leading CRM vendors did this year, as evidenced by their investments in social media, mobile technology, cloud computing, big data, and analytics. These efforts haven’t gone unnoticed by our panel of judges, who also rated each vendor based on company direction, depth of product functionality, customer satisfaction, and cost.
In each of the 10 categories, we named one Market Winner—the company with the highest overall score compared to its peers. Each category also produced four Market Leader awards and a One to Watch. All of these vendors deserve recognition for their extraordinary efforts over the past 12 months, which is why we are honoring them here.
By the editors of CRM magazine
As the editors of CRM magazine present our 13th annual Market Awards, we must, as we do every year, express our gratitude to the analysts and experts who, in degrees large and small, made this issue, and the awards themselves, possible. Many thanks to: Raj Agnihotri, director of research, Schey Sales Center, the Ohio University College of Business; Leslie Ament, senior vice president, research, and principal analyst, Hypatia Research Group; Sahir Anand, analyst, EKN Research; Jim Dickie, managing partner, CSO Insights; Michael Fauscette, group vice president, software business solutions, IDC; Paul Greenberg, president, The 56 Group; Chris Guido, senior business software consultant, Miles Technologies; Andy Hayler, CEO, The Information Difference; Brent Leary, cofounder and partner, CRM Essentials; Laurie McCabe, cofounder, The SMB Group; Holger Mueller, principal analyst, Constellation Research; Denis Pombriant, founder and principal analyst, Beagle Research; Clare Price, vice president of research, Demand Metric; John Ragsdale, vice president, technology research, Technology Services Industry Association; Ray Wang, founder and principal analyst, Constellation Research; Rebecca Wettemann, vice president, Nucleus Research;and Ali Zaidi, senior analyst, IDC.