Text Takes Precedence as a Customer Service Preference
A new generation of consumers prefer short message service to other ways to reach agents.
Predictive and Prescriptive Analytics Peek into the Future
A symbiotic relationship is key to a successful business intelligence ecosystem.
Whether it’s your first solution or your fourth, these tips will help make the vendor selection process easier.
The 4 core components of CRM.
Software puts a wide-angle lens on the business process.
Spark employee passion with a values-based culture.
Businesses discover the value of social communities.
When you build a path, make sure it’s one customers will use.
Context relevancy transforms interactions into experiences.
Our consumerist obsession values hype over innovation. Insight
The Switching Economy Hits Home
Poor customer service accounts for most company defections.
Will Apple’s Smart Watch Boost Business?
The wearable device can track users’ movements, prompting interest from marketers.
Snapchat Is All Grown Up and Ready for Marketers
The app delivers unique ad experiences through Brand Story and Discover platforms.
Mobile Sales Force Automation Apps Are Set to Soar
As prepackaged SFA solutions are made easily available, businesses are expected to increase adoption.
Can Chat Apps Stimulate Mobile Commerce?
With applications from Line and WeChat taking hold, chat companies vie for a piece of the e-commerce pie.
Required Reading
The Captivology of Branding
Marketing is an art, but capturing attention is a science.
Real ROI
VoltDelta Is the Right Prescription for Rx Outreach
The multichannel cloud contact center solutionprovides IVR, agent infrastructure, and automated prescription reminders for a mailorder pharmacy.
Fox Entertainment Engages Twitter Audiences with Speakr
The company turned to the platform’s influencer community to generate buzz for a movie’s premiere.
Athenahealth Increases Engagement with Force Management’s QStream Platform
The learning-based gamification program teaches reps better sales techniques.
crm user companies
Farm Credit Services of America
advertisers
CRM Evolution 2015
www.crmevolution.com
CRM Research Center
www/destinationcrm.com/BestPractices
Customer Service Experience
www.custservexperience.com/a>
ITI Practical Books
www.infotoday.com
The Definitive Guide to Social CRM
www.ismguide.com/book
Smart Customer Service
www.smartcustomerservice.com
SpeechTEK 2015
www.speechtek.com
best practices sponsors
Sparkcentral
www.sparkcentral.com
web events