The next generation of the Titleist Speed Project hits the market with the release of three new TSR drivers, designed to bring more speed and distance to every golfer.
Titleist began its Speed Project six years ago, introducing the TS series followed by the TSi. Now the TSR lineup takes speed to the next level with three models – the TSR2, TSR3 and TSR4 – to provide distinct performance options for a variety of players.
TSR drivers debuted on the PGA Tour in June and quickly established themselves, with the Titleist TSR3 models used by Cameron Smith and Cameron Young finishing 1-2, respectively, in the 150th Open Championship.
The TSR2 is a “max” performance driver offering the combination of speed and stability, while the TSR3 provides speed and distance through precision-tuning technologies such as SureFit Adjustable CG Track weighting. The TSR4’s adjustable weighting system allows for more control than ever over spin conditions.
“With improved aerodynamics and player-preferred shaping, cutting-edge face construction technology, and refined adjustability, each TSR – based on our extensive player and robot testing – is faster in the air, longer off the tee, and straighter down the fairway than our previous generation drivers,” said Josh Talge, vice president, Titleist golf club marketing. “Going from TS to TSi was a major leap in performance. This step from TSi to TSR is even bigger.”
Titleist engineers have continued to put greater emphasis on aerodynamics being one of the most essential routes to increasing clubhead speed. Among the refinements, TSR models feature a new “boat tail” shape that houses swing weight, moving one more element of drag off the club sole.
TSR drivers also employ two new variable face thickness (VFT) constructions, each offering specific performance benefits engineered to work for different player profiles. The TSR2 and TSR4 feature a multi-plateau VFT face that is built inward, layer by layer, to be more forgiving across the entire clubface for off-center strikes.
The TSR2 is designed for the player who tends to make contact across the entire face. A reimagined look and redesigned toe shape improves face angle at address. The center of gravity is placed lower and more forward than prior generations, to increase ball speed and improve launch and spin conditions.
The TSR4 is for players looking to neutralize excess spin. Two adjustable weighting options allow players to customize their spin profile – a heavier weight in the forward setting maximizes spin reduction, while moving the weight to the back creates more of a “TSR3.5” performance profile.
The VFT construction of the TSR3 uses a Speed Ring face, where Titleist engineers focused on centering on the sweet spot to help players who find the middle of the face get even more speed off the tee.
The TSR drivers offer global fittings and will be available in golf shops on Sept. 23 with a minimum average price of $599.