F
rom the course to the shop, PGA of America Golf Professionals are always looking for new perspectives or ideas that can improve their businesses and their lives. That search for innovative content includes books, podcasts, YouTube videos and a number of other avenues where experts share their thoughts.
PGA Magazine asked a number of PGA of America Professionals and golf industry experts what books and podcasts they’ve enjoyed, and why they’d recommend them to their peers.
by Matt Beane
Should PGA of America Professionals be anxious about a future world of AI and robots? The author, a technologist, unpacks how to think about your unique skills, how one learns from experts, what it takes to develop those innate talents further, and where technology will be a part of the solution.
by Ben Gilbert and David Rosenthal
This popular business podcast series just celebrated its 10th anniversary. Under the ta-gline “every company has a story,” each episode focuses on the world’s greatest corporate success stories, some of which you will know well like Trader Joe’s, Coca-Cola and Visa, while others you may only be vaguely familiar with at all; think TSMC, Indian Premier League Cricket and Pinduoduo.
by Robert Cialdini
You may already be familiar with Cialdini from his powerful book “Pre-Suasion,” which came out in 2016. That book was a follow-up to this 1984 classic which still resonates to the point where American investor Warren Buffett keeps it on his annual recommended reading list. The six universal principles of influence are directly applicable to the golf industry, where character, authority and consistency are paramount whether you are an A-1, A-4, A-14 or another classification.
by Ranjay Gulati
The Harvard Business School’s organizational sociologist and professor takes on what courage means in our day and age. In this practical and down-to-earth book, the author adamantly posits that courage – and leadership – can be learned and honed. PGA Golf Professionals who want to remain on top of this dynamic industry would be well advised to consult this tome to avoid the potential danger of career and personal paralysis.