In the world of golf, the word “coach” carries a wholehearted meaning. It’s much more than a title: It’s a calling, a responsibility and a privilege. This is the message Bruce Pulver – a lover of the game, acclaimed TED Talk motivational speaker and author of “Above the Chatter, Our Words Matter” – has for PGA of America Golf Professionals across the country.
Bruce’s unique approach centers on the power of a single word to inspire, guide and transform. Expounding on last month’s Teaching & Coaching cover story in PGA Magazine, I asked him to help us reflect on what it truly means to be a PGA Coach.
C – Called to Teach and Learn
Bruce (pictured) believes that coaching is a calling, not just a job. PGA of America Professionals are called to teach, but also to learn about the game, the mechanics of the swing, their students and themselves. “Every lesson is a two-way street,” Pulver says. “The best coaches are always learning, adapting and growing alongside their players.” This mindset keeps the profession vibrant and ensures every interaction is an opportunity for mutual growth.
O – Oh, the Mark to Make
A coach’s influence extends far beyond the practice facility or the 18th green. Bruce challenges us to consider the mark we make on those we coach. “Every word, every gesture, every moment can leave a lasting impression,” he notes. The mark of a great coach is not just in the scores posted, but in the confidence, character and resilience developed in each player. The legacy of a coach is written in the lives they touch.
A – A Real Responsibility
With the privilege of coaching comes real responsibility. Bruce reminds us that coaches are entrusted with more than just swing mechanics – they are stewards of dreams, ambitions and personal growth. “It’s about more than golf,” Pulver says. “It’s about helping others become the best version of themselves, on and off the course.” This important responsibility calls for integrity, preparation and a commitment to excellence in every aspect of the profession.
C – Caring for the Coached
At the heart of coaching is genuine care for your students. Bruce emphasizes that players don’t care what you know until they know that you care. Building trust, showing empathy and understanding each individual’s journey are essential. “Caring is the foundation of all aspects of every successful coaching relationship,” he asserts. “It’s what turns instruction into inspiration.”
H – Have a Teacher’s Heart
Finally, Pulver encourages every PGA Coach to have a teacher’s heart. This means approaching each day with humility, patience and a passion for service. “A teacher’s heart is open, generous and always focused on the growth of others,” he says. It’s this spirit that elevates coaching from a profession to a calling.
Bruce’s message is clear, and his “COACH” acronym is a powerful reminder of the impact PGA Professionals can have. By embracing these principles, we not only shape better golfers but also better people. As Bruce says, “Our words matter. Let’s use them to build, inspire and lead – one word, one lesson, one life at a time.”
I encourage you to take the first step by visiting PGA.Coach and complete valuable training that will boost your confidence and your brand through a dedicated suite of tools to grow your business and provide better work-life balance. Reach out to your PGA Player Engagement Consultant to learn about what PGA Coach and PGA Player Engagement programs can do for you.
To connect with Bruce Pulver about working with your club or organization, you can reach him at bdpulver@yahoo.com or visit his website at abovethechatterourwordsmatter.com.
Doug Wert, PGA, Certified Career Coach, MBA, ARWC, is a PGA Career Services Consultant serving the Georgia PGA Section. He can be reached at (719) 351-2738 or dwert@pgahq.com.
