Also new in 2026:
• The Range, formerly the Equipment Test Center, which has been refreshed and redesigned to feature full swing bays, a putting green, contests and technology-driven experiences for a premium golf equipment and technology testing experience on the Show floor.
• An enhanced Golf Travel Pavilion made possible through a new partnership between the PGA Show and International Golf Travel Market (IGTM), the leading global gathering for golf travel professionals. This area will connect PGA of America Golf Professionals, travel providers and innovative golf travel brands to support growth in global golf tourism.
• The Functional Fabric Fair – Winter Edition, powered by PERFORMANCE DAYS, which will expand to a fourth sourcing event as it runs concurrently the first two days of the PGA Show in the OCCC’s Tangerine Ballroom. The winter edition will bring together 75 curated exhibitors showcasing the latest in high-performing sustainable textiles for the golf, outdoor and activewear markets, complemented by Expert Talks programming and the Trend Forum, which will offer exclusive insight into upcoming innovations and trends.
“By advancing innovation and unlocking new opportunities, we’re empowering PGA of America Golf Professionals, facility leaders and businesses across the globe to thrive,” Simon adds. “Together, we’re fo cused on driving the global golf industry forward.”
Returning Favorites
There are also a number of noteworthy events returning to the 2026 PGA Show, including the ever-popular PGA Show Demo Day, to be held Jan. 20, at Orange County National Golf Center. The world’s largest professional outdoor demo day, featuring 70-plus top golf companies, allows golf industry professionals to test the latest equipment and technology; take part in coaching workshops, fitness sessions and club fitting experiences; and connect with industry leaders in a dynamic, hands-on outdoor golf environment. PGA Show Demo Day presenting partners include Antigua Apparel, Antigua Headwear, Clubhouse Events, E-Z-GO, FlagD, Oakley, Reach Golfers, Turtlebox Audio and Wittek.
PGA Show attendees will also have the opportunity to build their knowledge base through PGA Show Education, to be held Jan. 20-23, which will offer more than 80 sessions and workshops hosted by golf business leaders and subject matter experts over the course of four Show days. Education sessions are designed to support career growth through PGA of America learning tracks in executive management, golf operations, teaching & coaching, and a golf industry track covering topics like emerging technology, merchandising and career development. Education passes (all access or single day) are available for purchase alongside event registration, with discounted pricing for PGA of America Golf Professionals, LPGA Professionals and international PGA Members.
At the close of exhibits on Opening Day, PGA Show-goers are invited to the PGA Show Fashion Show and Reception, which will be held at The Retreat Stage, where they’ll see the latest golf and resort apparel trends in action on the runway while sharing their Show floor Day 1 favorite exhibits and reuniting with peers from around the world.
The Retreat Stage will also be the site of the third annual PGA Show Winter Jam Concert on Thursday night, Jan. 22. During this highly anticipated event, the PGA Show community will gather to celebrate a productive week and launch the new business year with an after-hours concert experience featuring a to-be-announced national headliner. Previous performers include country music star Jake Owen and ’90s rock band Third Eye Blind.
“It’s exciting to attend the on-site concert, it brings together vendors and buyers alike to have an evening to ‘let go’ and enjoy live music together,” says Deanna Farrell, National Sales Director at SanSoleil, an exhibitor that makes apparel with a focus on sun protection.
“I attended the concert last year and it was a great way to unwind after a couple of long, productive days on the Show floor.”
And There’s More
Additional Show floor presentations and features can be enjoyed throughout the three-day event, allowing industry professionals to gain valuable insights across six Show floor stages; connect with PGA of America leaders and industry executives in the PGA of America Hub; and experience the latest innovations in special featured areas such as The Retreat, Inventor’s Spotlight, Club Amenities Pavilion and New Product Zone.
With plans to attend his 28th PGA Show in January, Steve David, PGA of America Director of Golf at Teton Pines Golf Club in Wilson, Wyoming, says what he looks forward to most each year is the energy and inspiration the Show provides for him and his entire team.
“There’s something uniquely motivating about being surrounded by so many passionate professionals who are all focused on growing the game and elevating the member experience,” David says. “I always enjoy discovering new products, plus trends and ideas that can enhance our operation and bring fresh excitement back to the club.
“It’s also a valuable opportunity to connect with colleagues, vendors and industry leaders to share ideas, best practices and gain insights that help us continue to evolve.”
The PGA Show is open exclusively to industry professionals, and registration is available at PGAShow.com.
