Welcome to the May issue of MPlus. As golfers flock to their home courses after the winter hiatus, we take time to celebrate the 2025 national Merchandisers of the Year, whose stellar best practices and other accomplishments have catapulted them to the top of their profession.
For James Ondo of The Apawamis Club, excellence is about an unwavering dedication to the membership, while Matt Adamski of Sweetens Cove is all about providing a fun and unique experience. At the same time, Danny Rainbow of SentryWorld focuses on “truly world class service,” greeting guests properly and walking them through the shopping experience.
Also in this issue, Ryan Zonski of Paako Ridge Golf Club talks about utilizing a seasonal merchandising strategy that targets important occasions or holidays, while Mallory Wilvert of TPC Sawgrass discusses a new practice of coordinating headwear with table displays that makes it easier for guests to match a hat with a polo or layering piece. And we look at the latest in golf sunglasses, which offer important protection from UV rays while also promoting “cool” on course.
Thank you again to our sponsors Payne Stewart Collection, SanSoleil, Signs By the Sea and Vanguard Pro Shop for their continued support of MPlus. I hope you enjoy this issue.