Welcome to the August issue of MPlus. As we get into the latter part of summer, let’s take a look at some winning strategies from top PGA Professionals and merchandisers who go above and beyond to bring success to their facilities.
Chris Rowe lets us in on some of the ways he has consistently upped revenues at Whispering Pines Golf Club over two decades with a series of stellar practices, while Casey Cook of East Coast Golf Management focuses on quality merchandise aligned with overall branding to create top-notch retail environments at each of his company’s five properties.
At the same time, Brian Riddle of TPC Sawgrass shares how he’s using kids apparel to deliver stronger engagement and an overall better sales performance, and Jordan Van Orman of Palisade State Park Golf Course explains why he avoids discounting items in favor of using promotions that tie into positive customer experiences.
Also in this issue, Becca Collins gives us a peak into Bandon Dunes’ “built for speed” approach to merchandising, and we get a first look at spring 2026 apparel lines, unveiled at the recent PGA Buying Summit, which was held for the third-straight year at PGA of America headquarters in Frisco, Texas.
Thank you again to our sponsors 2Hemispheres, Galvin Green, Payne Stewart Collection, SanSoleil and Signs By the Sea for their continued support of MPlus. I hope you enjoy this issue.
Note: We would like to make a clarification regarding the July 2025 issue of MPlus. While George Ancuta was the 2014 PGA Merchandiser of the Year for Public Facilities, he is now PGA of America Head Professional at Out Door Country Club in York, Pennsylvania, which is a private facility and should have been classified under Best Golf Shops Private.