Welcome to the April issue of MPlus. With the advent of the 2025 spring season comes new reasons to celebrate the health of the golf industry and look at the Best Practices that have led to success for some award-winning PGA of America Professionals and AGM members.
For Drew Glover of Yellowstone Club, it’s a matter of working with local Montana- and Wyoming-based vendors to give members the “Big Sky” experience, while Matt Summers of Bulle Rock Golf Course has zeroed in on the glassware category, which not only dresses up the shop but gives the surrounding community something to use at home to celebrate the Bulle Rock name.
Bay Creek Resort & Club’s Zach Pfingst believes successful merchandising is tied into providing guests with a high-level experience from the moment they walk in the door, a view shared by Kelsey Jo Holsten, who says it takes a “huge team effort” by the of Monterey Peninsula Country Club staff to create an exciting and positive environment in the shop.
Also in this issue, Taylor Ramiz of Manasquan River Golf Club shares some tips on incorporating the club brand into displays, and we take a look at the range of products being unveiled for spring 2025 that combine lifestyle appeal with athletic technology and can be worn on or off the course.
Thank you again to our sponsors 2Hemispheres, Bad Birdie, Payne Stewart Collection, SanSoleil and Signs By the Sea for their continued support of MPlus. I hope you enjoy this issue.