Mobile Applications

Professional education and patient-centric applications can be designed for iPhone, iPad, Android devices, BlackBerry, and other smart phones/tablets for ease of use and convenient viewing. 

 

E-details

E-details are short promotional presentations that also include a marketing research survey and, if possible, an incentive for participating, such as additional drug samples. These are important communication platforms for sales representatives and medical professionals.

 

Animation/MOAs/MODs

Medical animations depicting mechanism of disease (MOD) and mechanism of action (MOA) can be created. The animations are educational and visually appealing.

 

Case Studies and Vignettes

Case studies and vignettes can be created in video or animation/avatar format. Programs include reenactments of patient/physician interaction to simulate case scenarios and best practices. Participants answer various questions to direct the case pathway.

 

Flash Drive Programs

Multimedia programs can be customized to work on USB flash drives that run once plugged into a computer. Flash drive programs make them easily accessible for personal use.

 

Digital Poster Hall

A small green screen “studio” can be set up at the meeting where speakers record their poster presentations. An interactive CD-ROM using the video and a digital version of the poster can then be produced.

 

Print-to-Digital Conversion

Print collateral, such as monographs or info packs, can be converted to a digital “flipbook” version and either accessed online via a web browser or launched from a user’s desktop. Functionality of the digital version can include audio and visual call outs, zoom in/out, and questions/surveys.

 

Journal E-insert 

CD-ROM activities (eg, see Highlights Disc, Digital Poster Hall, etc) can be included in an association-related journal, either as an insert or polybagged with the journal.