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Jack Beaudoin

Managing Director,
MedTech Media, a Division of HIMSS Media

Takeaway: Beaudoin helped double total revenue in the last five years and in the last year grew the number of site visitors by 21 percent.

From the beginning, Jack Beaudoin has always put content first and no matter the distribution platform, he believes that is the only way to maintain a continuing dialogue with audiences.

Beaudoin leverages the company’s events and publications to create engaged communities of interest. He has long been an advocate of supporting a culture of experimentation, innovation and early adoption that has served him and his company well. Most recently, Beaudoin’s main focus has been to manage the company’s transformation from a print-centric publisher to a fully integrated digital-first media enterprise.

The MedTech co-founder has, in the last five years, helped the company double its total revenue to about $20 million in 2013, with total digital revenue accounting for 66 percent of that sum, up from only 33 percent in 2008. The company has seen an average annual revenue growth of 26 percent over the past 10 years.

In the last year the company added a million page views and grew the total number of site visitors by 21 percent. Additionally, content services revenue has doubled in its second year and three-year projections predict a 100 percent growth rate.

Beaudoin’s latest achievement is the completion and launch of his “Holy Grail” database. This consolidated master archival system offers an exponential leap in the company’s ability to understand its audience, qualify leads and transition to an audience-driven media company.

Ryan Begelman

CEO,
Bisnow

Leads the largest peer-to-peer networking, education platform in the real estate market.

He grew revenue more than 70 percent per year for the last four years and newsletter circulation from 15,000 to 500,000.

Helped company grow more than 1,000 percent.

He says his greatest accomplishment was furthering the company in the shadow of the recession.

Nicholas Ferris

Global Business Manager,
Bloomberg

Ferris was instrumental in building the b-to-b newsletter publishing group The Bloomberg Brief.

He launched 19 new titles in two years and grew circulation to 245,000.

Distributed more than 33 million e-newsletters across 190 countries in the last 12 months.

Personally drove advertising growth to $600,000, with $1 million expected in 2013.

Robyn Peterson

CTO,
Mashable

Employs a social first, SEO second, mobile-centric and product-driven journalism philosophy.

Focused on orienting Mashable’s restructuring towards visual content, rich images and social platforms.

Helped Mashable grow year-over-year mobile traffic by 180 percent.

New responsive platform boosted total page views by 28 percent and time spent by 12 percent.

Tony Mancini

Group Director, Principal,
SGC Horizon Building Group

Helped Professional Builder up total ad pages by 146 between 2011 and 2013.

Led the team that drove an eight-figure revenue growth.

Fostered overall corporate growth year-over-year by 28.7 percent in 2012 and 31.2 percent in 2013.

Has launched five events in the last two years.

Marshall Matheson

Senior Vice President, Online Media,
WTWH Media

Takeaway: Matheson has had a guiding hand over the company’s 30 digital brands and has helped grow WTWH Media 69 percent in the last three years.

Matheson has spearheaded the development and coordination of the entire WTWH Media online platform, which consists of 30 websites and all major social media channels since the company’s inception in 2006. Matheson attributes the company’s rapid growth and his desire to serve his core audience as his two biggest motivators.

In the last three years, WTWH Media has seen a 69 percent growth rate. Of that, approximately 65 percent is derived from online products and packages. Matheson leveraged cloud-based technology early on to help manage the large network of sites and despite the size, he has been able to maintain high-quality content output.

In his years with the company, Matheson’s visionary outlook has helped grow total revenue to $6.5 million in 2013. Inc. 500/5000 has included the company in its rankings since 2011. Weatherhead 100 named it the second-fastest growing private company in North East Ohio.

In particular, he says his greatest achievement in the last year has been to foster growth in the company’s electrical engineering vertical, which included an expansion acquisition of heavily trafficked electronics forum site EDA Board.

Matheson’s instincts and talents have helped construct a prosperous online framework and strategic plan and he is currently gearing up to continue building on the company’s many recent successes.

Shelagh Daly Miller

VP, Advertising,
AARP Media SALES

During her tenure, total annual revenue increased by 95 percent.

Oversaw print paging increase by 43 percent.

Responsible for the doubling of digital advertising revenue.

Grew print advertising by 9 percent year-over-year.

She lifted total media sales year-to-date by 10 percent since 2012.

Ryan Harwood

CEO,
Purewow

Transformed the company from start-up to nationwide brand.

Grew circulation to more than two million since 2010.

Effectively employs various media platforms to drive audience engagement—web, video, mobile and social.

Attributes success to bolstering subscriber growth, providing custom digital solutions for brand advertisers.

Nick Reid

VP, Digital Services,
Randall-Reilly Business Media

Transitioned company from print b-to-b to digital innovator and redesigned nine websites and eight daily e-newsletters.

Grew online traffic and engagement by over 100 percent year-over-year.

Launched six products, growing digital revenue 100 percent year-over-year.

Mobile product launches helped grow traffic from mobile to over 1 million unique users.

Matthew Schnipper

Editor-in-Chief,
The Fader

Won Folio: Gold Editorial Award for “Best Single Issue.”

2012 National Magazine Awards for General Excellence finalist.

Dedicated to discovering the global music world with equal dedication.

Has grown print circulation 10 percent year-over-year.

Fostered an online traffic increase of 15 percent year-over-year.

Ellen Daly

Senior Vice President, Events,
IDG Enterprise

Takeaway: Daly has grown IDG’s events division by 260 percent in only three years, executing 350 events in 2012, with plans for more in the next year.

Daly’s continual innovation of event style, type and format, in addition to her keen awareness of the latest topic trends, has helped her expand IDG Enterprise’s events division by 260 percent—executing 350 events in 2012, up from only 135 in 2009.

Her focus on attendee experience, establishment of conference apps, the evaluation and restructuring of event schedules and evolution of networking opportunities has pushed attendee satisfaction to new highs. Her desire to stimulate adult learners in an effort to educate and encourage them to do their best work has driven her to accomplish great feats.

Daly’s understanding of consumerization waves helped her capitalize on the high-interest topic with the March 2012 launch of the Consumerization of IT in the Enterprise (CITE) Conference & Expo, an event that offers IT buyers and sellers an in-depth view of how consumer technology is augmenting and affecting the workplace.

Conference successes included securing 30 sponsors, over 500 attendees and effective social networking reaching more than a half million Twitter users engaging in pre-conference conversations online.

In the next year, Daly will continue to grow the business by launching a CITE-related regional conference in November that will include big sponsors, gamification initiatives and unique content-delivery options.

Ben Frumin

Editor-in-Chief,
TheWeek.com

Helped TheWeek hit its best-ever traffic month—4.7 million in Feb. 2013.

Tripled the number of articles published daily.

Fostered social media growth, averaging 5,000 new Twitter followers and 300,000 Facebook visits a month.

Implemented new storytelling platforms including podcasts, videos and site partnerships.

Kimberly Lau

VP and General Manager,
Atlantic Digital

Oversaw the launch of an updated iPad app and launched the company’s HTML5 app—a company first.

Implemented SEO changes that upped monthly average search instances to the site by 55 percent.

Fostered a 27 percent increase in average monthly unique visitors.

Spearheaded a paid content push.

Kira Pollack

Director of Photography,
Time

Oversees the photographic vision of Time, Time.com and all digital media.

Won the World Press Photo of the Year, the industry’s highest honor, in 2010.

Spearheaded Time’s “Beyond 9/11” project, winner of 2012 News & Documentary Emmy Award.

Established the photography site LightBox.

Rebecca Sausner

Director of Content Development, Conferences & Events,
Sourcemedia

Strongly supports focusing on engagement through technology and gamification.

Launched five events totaling $1 million in new revenue over the last year.

Launched nearly a dozen Web seminars.

Fostered attendee adoption of mobile applications to 80 percent at some events.

Bob Cucciniello

Circulation, Newsstand and Production Director,
Ogden Publications

Takeaway: Cucciniello enabled a streak of gains in circulation, draw and newsstand sales for Ogden, while maintaining a 39 percent sell-through rate.

Since 2007, Cucciniello has helped Ogden Publications sidestep sales pitfalls by increasing circulation of both regular and special issues with each copy sold generating positive cash flow to the bottom line. He also aggressively champions newsstand sales, growing distribution there 50 percent in the last five years while maintaining a 39 percent sell-through rate.

Another success is his revival of Mother Earth News, a title pulled from the brink to become the fastest-growing magazine over the last 10 years. Furthermore, he also managed the dramatic turnaround of Utne Reader and the consolidation of the Natural Home and Herb Companion titles into the Mother Earth Living brand.

As Ogden Publications expands its digital assets, Cucciniello maintained a strong hold on the more traditional marketing methods of direct mailing and newsstand promotions. The number of special issues distributed on the newsstand in 2012 was 14 and GRIT magazine maintains an over 6 percent gross and over 3 percent net on its direct mail campaign.

Cucciniello’s overall goal with Ogden Publications is to maintain long-lasting, profitable growth on the newsstand. Thanks to his ability to build and monetize relationships with allies in the newsstand business, in addition to superb negotiation skills and his industrious nature, Ogden Publications looks safe to continue its recent streak of gains.

Stefania Pomponi

Founder, President & Chief Evangelist,
Clever Girls Collective

A nationally recognized and award-winning blogger.

Leads all of the company’s business development and public relations efforts.

She has an extensive background in traditional partner marketing, co-branding and social media consulting.

Parents magazine singled her out as a noted “Power Mom.”

Jennifer Lazarus

Vice President and General Manager,
Bridal Guide Digital Group

She played a key role in expanding and diversifying the title’s various digital offerings.

In the past year, she grew revenue by 73 percent.

Launched the Bridal Guide Magazine tablet edition in 2013.

Helped increase overall site traffic by 300 percent over the past year.

Fred Parry

Publisher,
Inside Columbia

Expanded vertical integration of core competencies.

Launched Inside Columbia’s Prime and Inside Columbia’s CEO.

Spearheaded Inside Columbia’s Culinary Adventures workshop.

Launched a custom publishing division.

Latest portfolio addition is the launch of a trade publication devoted to Missouri’s wine industry.

Spencer Hall

Editorial Director,
Vox Media

Helped establish SBNation as a sports destination.

Launched franchise and long-form video programs.

Spearheaded long-form sports writing program.

Spearheaded Inside Columbia’s Culinary Adventures workshop.

Grew unique visitors by 109 percent in the last year.

Lifted page views by 66 percent year-over-year.

Helped lift total site visits in the last year by 63 percent.

Stacy Morrison

Editor-in-Chief & Director, Content Programming and Design,
BlogHer, Inc.

Takeaway: Morrison grew BlogHer’s total monthly reach to 92 million people in 2013 and plans to use big data to leverage more social and digital growth.

As the driving force behind the cross-platform publishing network, Morrison bridges the worlds of commerce and community in a way that new media requires.

Motivated to join BlogHer by the depth of the site’s community, she has been an advocate for both her bloggers and clients and keenly aware of an audience of approximately 55 million women and counting—more than double the 23.5 million in 2011 when she joined the company. Her creativity and authenticity help Morrison straddle the line between editorial and business with great care and success. Primarily, she continues to build audience reach through social networking sites, which she calls “social discovery tools.” They enable her to leverage content velocity with the social sharing that ultimately yields business transactions.

Earlier this year, Morrison successfully launched a new series that organically couples sponsors with bloggers to create fresh content. Looking ahead, she plans to continue building out the company’s data tracking capabilities. Big data is a tool the 20-year industry veteran credits as a great source of real-time reporting.

Her ability to leverage social and digital metrics with the company’s capacity for scale has helped Morrison further BlogHer’s total monthly reach to roughly 92 million people in 2013.

Brian Ceraolo

President,
Peerless Media Inc.

Relaunched Modern Materials Hanging, Logistics Management, Supply Chain Management Review and Material Handling Product News.

Helped ad pages climb 26 percent since 2011 and grow 38 percent profit since 2010.

Launched Peerless Research Group in 2011.

Will launch a new brand site, Supply Chain 24/7, in 2013.

Patrick O’Toole

Editorial Director,Principal,
SGC Horizon Residential Group

He is a recipient of multiple Jesse H. Neal Awards for Professional Builder, Professional Remodeler and HousingZone.

He launched HousingZone University in 2013.

Recently, he launched three new person-to-person events.

Spearheaded digital solutions for clients like White Papers, Technical Briefs and Lead Nurturing.

Greg Lakloufi

Chief Creative Officer and Executive Creative Officer,
HW Creative

Oversees the development of the monthly magazine and other brands.

Fostered the company’s success despite the recent industry instability.

Helps brands effectively message their value propositions, products and services.

Develops creative deliverables for six of the company’s brands plus its HousingWire Magazine.

Wendy LaDuke

President, Education,
1105 Media

She is responsible for leading the migration of the print publications to digital-only publishing.

Boosted revenues by encouraging the use of add-ons, lead-gen projects and creative services.

Fostered increased interactivity with the two digital editions.

Led an expansion of content formats and multimedia.