COVER STORY

THE RISE OF PROGRAMMATIC ADVERTISING

As media buyers ramp up their use of programmatic advertising technology, publishers can no longer ignore the revenue power of targeted, automated buying and selling.

FEATURE

TECHNOLOGY OR CONTENT: WHICH COMES FIRST?

Traditional and pure-play digital publishers grapple with the technology implications of their content strategy.

Departments

Editor’s Note

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Boom or Bust with Facebook

Why the social giant’s recent algorithm changes mean everything (and nothing) to enthusiast publishers.

Challenges and Opportunities with List-Building Efforts

Audience development pros weigh in on what’s working and what’s not with audience growth strategies.

Adding Life to List Franchises

The Inc. 5000 and MCP100 get a lot of fanfare when they’re released, but they’re driving traffic and revenue year-round.

Domino’s Comeback Hits Its Stride

The brand’s second issue jumps from a single sponsor to 36 advertisers.

Q&A: Your Brand Is Your Best Pitch for Selling

Pitchfork’s Matt Frampton talks next-gen selling.

Faceup

This Month:

Corporate Knights

BEST PRACTICES

3 Strategies for Data Products

Opens door for collaboration with Sports Illustrated.

National Journal Enhances Membership with Digital Document Library

Searchable database hosts tens of thousands of primary documents.

IDEA EXCHANGE

Popsugar Launches Real-Time Consumer Insights

New dashboard provides a variety of metrics to media buyers.

Mobile Deep Linking: Should You Care?

What exactly is mobile deep linking and why might it matter for publishers?

PUBTECH

Content Aggregator Apps and Publishers: A Complicated Dynamic

The market is crowded with news apps, but that may end up being a good thing for publishers that just want to expand their reach.

SALES

Are Ad Sales Becoming Strictly a Numbers Game?

A recent study depicts media buyers as over-worked number crunchers who aren’t interested in relationship-driven sales. Here’s how some publishers are responding.