I N S I D E D I G I T A L D E A L E R
By Matthew Ramirez, Show Director, Digital Dealer
M A R K E T I N G | Social Media Advertising
Using On-Facebook Automotive Inventory Ads to Drive Results
By Mimi Mendenhall, Client Solutions Manager, Auto - Facebook
M A R K E T I N G | Digital Strategy
Pivoting Your Marketing to Capture the New Digital Shopper in the Wake of Unprecedented Uncertainty
By Alex Melen, Co-Founder, SmartSites
M A R K E T I N G | Content
3 Core Marketing Themes Continuing into the New Year
Melanie Borden, Vice President of Marketing, Celebrity Motor Cars
M A R K E T I N G | Video
By Tim James, COO, Flick Fusion Video Marketing
S A L E S | Customer Engagement
REWIRE: 6 Steps to Connect with Customers and Boost Your Business
S A L E S |
By Heather MacKinnon, VP of Sales, Quotible
S A L E S | BDC
The 7 Things You Must Do If You Want a Successful BDC
By Sean V. Bradley, CSP, President, Dealer Synergy
S A L E S | Social Media
5 Secrets to Turn Your Sales Team into Social Selling Ninjas
By Kathi Kruse, Founder & CEO, Kruse Control Inc.
Cover Story Interview with E. Dale Early of Hyundai of Silsbee
Cover Story Photography by Michael Frazier
S A L E S | Fixed Ops
In a Digital World, Most Customers Still Prefer Dealing with a Real Person
By Charlie Polston, Automotive Customer Retention and Profitability Consultant, BG Products, Inc
D E A L E R O P S | Fixed Ops
What Is Your Plan for Growing Your Young Technicians?
By Ed Kovalchick, CEO, Net Profit, Inc.
D E A L E R O P S | Digital Integration
Digital Sherpas Emerge as Key to Translating Online
Engagement into Sales for Automotive Dealerships
By Jon Sederstrom, Managing Director of Global Strategic
Initiatives, J.D. Power
D E A L E R O P S | Leadership
By Hugh Roberts, CFP, Partner/Director, The Rawls Group
D E A L E R O P S | Leadership
By Jim Ziegler, ‘The Dealer Advocate’