Scott Borchetta didn’t know he would own a NASCAR Xfinity Series team until late in 2020. The decision didn’t come so quickly, opting to run his own team rather than sponsor someone else’s effort. Now, the Big Machine Racing squad is determined to learn quickly with Jade Buford behind the wheel of car No. 48.
BY JOSEPH WOLKIN
“It’s a great place for us to start. Cup is a huge commitment. I’m not saying we won’t work our way up to a Cup team. But when you look at what we can do with Xfinity and with Covid restrictions, what all of racing learned is you don’t need a day or two of practice and qualifying. The drivers, teams and equipment are so good that you can unload and go racing. When you look at how much of an expense that cut out, that’s critical. It’s one thing to do it because I love it, but it’s another to do it because it is a real business.”
“For me, it’s a dream come true. I’ve woken up a couple of times and said, ‘Wow. We own a Nascar Xfinity Series team.’ I can’t wait to go, enjoy it and take it all in with my family and friends. It truly is a dream come true. It’s funny because I was at dinner with Chip Ganassi and Michael Fuchs, who’s a good friend of mine. It was the night before the Indianapolis 500. I said, ‘I’m going to start a spirits brand and I’m going to own a race team.’ I just said it at dinner. We didn’t have the distillery yet, but I just had a vision that we’re going to do this.”
“The world itself is just so loud in general. You need to be consistent and out there everyday. You can do something 100 times, and people will see it for the first time on the 99th time that you try it. You can make the argument if Budweiser needs to advertise. Well, they do because people will forget about you. We’ve chosen very specific lanes to go and expose our brand to people who understand the culture of what Big Machine is. The products we have coming are real potential game-changers.”