Every NASCAR Cup Series season ushers new primary sponsors into the fold, and 2022 is no exception. Among this year’s new primary backers are GearWrench (Kevin Harvick), FOCUSfactor (Erik Jones) and Mahindra Ag North America (Chase Briscoe).
GearWrench has previously served as a primary sponsor of Kurt Busch at Chip Ganassi Racing, but this will be the hand tool brand’s first partnership with Harvick and Stewart-Haas Racing. FOCUSfactor and Mahindra are newcomers to the sport, with the latter company’s Mahindra Tractors brand adorning Briscoe’s No. 14 SHR Ford as the primary sponsor for the majority of the season. FOCUSfactor, a brain health supplement leader for nearly 20 years, will be the main sponsor of Jones’ No. 43 Petty GMS Motorsports Chevrolet for 26 races.