Nxtbook Ubiquity’s ground-breaking platform combines the best of two digital platforms. First, the product pulls from standard digital edition practices, offering readers a table of contents, and a beginning and end to a collection of content. When confronted with this sort of organization, readers tend to stay inside the publication until they’ve completed it. For this reason, engagement times tend to be at least six times greater than publishers find on their own websites.

At the same time, Nxtbook Ubiquity also uses “responsive design,” an emerging trend for websites, but one that, until now, has not been used in advertising supported digital editions. Responsive design is key for a rapidly changing marketplace, because it allows publishers to deliver a seamless reading experience to all devices. With responsive design, the reader always enjoys an optimized viewing experience, devoid of zooming in and out, which are common in all digital edition platforms (as well as many websites).

Still confused? Learn more about responsive design.

While technology providers have been experimenting with responsive design since 2010, until now there has not been sufficient answers for those publishers who drive revenue from their publications via advertising and sponsorships.

From the onset of developing Ubiquity, the Nxtbook Media team has understood that for publishers to succeed with technology, the technology must also satisfy the business needs of the publisher, namely advertising. At the same time, for advertisers to be able to respond to the new technical requirements of emerging media, a wide variety of advertising options are required to satisfy advertisers at all ends of the spectrum.

For that reason, the Ubiquity platform relies on three distinct forms of revenue generation.