Small and midsized businesses dominate the commercial landscape in the United States, accounting for more than 98 percent of all companies, according to SMB Research.

Clearly, there is a huge opportunity to serve the SMB market with CRM tools that make sense for their particular needs and budget limitations, especially in the area of customer service. Thanks to cloud-based solutions, small and midsized businesses can afford much of the same functionality that was once off-limits to them. And that’s really good news for all of the customers they serve.

In the following pages of this month’s installment of CRM magazine’s Best Practices series, we’ll hear from three solution providers who offer their thoughts and recommendations for delivering top-tier service, regardless of your company’s size.

Bob Fernekees
VP/Group Publisher, CRM Media,
Information Today, Inc.