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­­­­­The Future of CRM

Mobile tech, wearables, and better analytics will transform how, and how effectively, we do business.

BY JAIME LUCEA, HEAD OF STRATEGY AND BUSINESS DEVELOPMENT, FORCEMANAGER 

 

Do You Know How to Drive Your ESP?

Don’t let structural challenges—complex approval processes, siloed customer data, even organizational insecurity—block you from realizing the power of your email engine.

BY ERIC HOLTZCLAW, CHIEF STRATEGIST, POSSIBLENOW

 

To Be Customer Centric, You Need Teamwork

To please customers in today’s marketplace, you should have everyone on board. And it starts at the top.

BY LIOR ARUSSY, PRESIDENT, STRATIVITY GROUP

 

6 Ways to Multiply Repeat Business

Customer-facing employees who go the extra mile will keep people coming back.

BY RICHARD SHAPIRO, FOUNDER AND PRESIDENT, THE CENTER FOR CLIENT RETENTION

 

Are You Leveraging the Power of UGC?

Keeping up with user-generated content can help brands stay ahead of the curve.

BY RICK CHAVIE, CEO, ENTERWORKS

 

6 Ways Machine Learning Can Generate More CRM Value

Making sense of data, becoming more efficient, and, most important, pleasing customers can now be done on a large scale.

BY JEFF ERHARDT, CEO, WISE.IO

Editorial Director 

David Myron  dmyron@infotoday.com

 

MANAGING EDITOR

Chris Cronis  ccronis@infotoday.com

 

Senior news EDITOR

Leonard Klie  lklie@infotoday.com

 

Senior Designer

Laura Hegyi  lhegyi@infotoday.com

 

ASSOCIATE EDITOR

Oren Smilansky  osmilansky@infotoday.com

 

Proofreader

Greg Edmondson

 

Contributing Writers

Phillip Britt, Woody Driggs, Donna Fluss, Patrick Gibbons, Marshall Lager, Maria Minsker, Jeffrey Stier, Bruce Temkin

 

Editorial Advisory Board 

Lior Arussy, 

President, Strativity Group;

 

Barton Goldenberg,

President, ISM, Inc.; 

 

Paul Greenberg,

President, The 56 Group, LLC;

 

Sheryl Kingstone, 

CRM Program Manager, Yankee Group;

 

Denis Pombriant, 

founder and Managing Principal,

Beagle Research Group;

 

Ray Wang, 

Principal Analyst and CEO,

Constellation Research

 

Advertising Sales/print & online

Vice president and Group Publisher

Bob Fernekees 1-212-251-0608 x106  bfernekees@destinationCRM.com

 

west coast ad director

Dennis Sullivan 1-203-445-9178  dennis@destinationCRM.com

 

East/MIdwest Ad Director

Adrienne Snyder 1-201-327-2773  adrienne@destinationCRM.com

 

Marketing

Director of Marketing

Tom Hogan, Jr.  thoganjr@infotoday.com

 

Director of Web Events

DawnEl Harris  dawnel@destinationCRM.com

 

EXECUTIVE MANAGEMENT 

President and CEO

Thomas H. Hogan  thogan@infotoday.com

 

Chairman

Roger R. Bilboul

 

Vice President, Administration

John Yersak  johny@infotoday.com

 

Vice President, Content

Dick Kaser  kaser@infotoday.com

 

Information Technology

Vice President, information Technology

Bill Spence  spence@infotoday.com

 

Production

production Manager

Tiffany J. Chamenko  tchamenko@infotoday.com

 

Ad Trafficking Coordinator

Jacqueline Crawford  adsubmit@infotoday.com

CRM (ISSN: 1529-8728; USPS: 17233) is published monthly by CRM Media, a division of Information Today, Inc., 143 Old Marlton Pike, Medford, NJ 08055 USA; Phone: (609) 654-6266; Fax: (609) 654-4309; Internet: www.infotoday.com. Registered in U.S. Patent & Trademark Office. 

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