Cloud, mobile, and multichannel customer engagement technologies continue to play huge roles in today’s rapidly changing, customer-centric business environment. Our 12th annual Service Awards issue honors those vendors whose technologies have transformed customer service this year, as well as those companies that have seen impressive results upon implementing them. The profiles of our Service Leaders, Rising Stars, and Elite winners not only highlight these achievements, but inspire as well.
Small customer service vendors can make big contributions.
Add the power of knowledge to your reps’ sales arsenal.
Programmatic ads make precision marketing a reality.
Focus on relevancy to build loyalty and authenticity.
What are vendors leaving out of the conversation?
Service excellence is finally taking a starring role.
Why competence and innovation don’t always go hand in hand.Insight
Firms Should Embrace Instagram
The image- and video-sharing site now surpasses Twitter in users.
Facebook Gets Real About Virtual Reality
Oculus Rift, Facebook’s $2 billion VR venture, could soon be a viable marketing channel.
A Mobile Payment Evolution Is Underway
Mobile spending is projected to reach $142 billion by 2019.
Companies Gear Up for the IoT Revolution
There’s rising consumer demand for—and acceptance of—connected devices.
On the Scene
Retailers Solidify Multichannel Strategies to Drive Customer Engagement
Digital technologies in stores are vital, but how they’re being used is also important.
Required Reading
Brand Differentiation Is the Best ‘Brand Aid’
To improve their market position, brands need to stand out.