You’ve made significant investments in a customer relationship management (CRM) system to manage your customer relationships, but when it comes to closing the deal, you rely on outdated technology like printing, faxing, and scanning to get the job done. 

Best-in-class sales organizations constantly look for ways to optimize the way they sell. For example, they integrate the sales process directly into their CRM systems, which enables managers to actively track the status of each pursued opportunity and determine what’s working and what’s not. This provides substantial value to the sales cycle, as it speeds up the order process and lands commissions for sales staff earlier. Improving order-to-cash helps all businesses.

KEY BENEFIT AREAS 

There are a number of benefits that sales organizations have found build the business case for DocuSign, including accelerated sales, increased sales productivity and reduced costs. 

Accelerated sales cycle 

The integration of electronic signatures with CRM and the ability to quickly and easily create electronic contracts speeds the time needed for a sales person to deliver a contract. The ability to return a contract electronically instead of via paper or fax makes it easier and faster for sales people and customers to execute a contract. 

A professional, consistent electronic format for contracts formalizes the signing process, and expiration dates beyond which a customer cannot execute a contract create a greater sense of urgency than a document that can be signed and returned at any time. 

Although sales cycles vary, a case study with Salesforce.com revealed that DocuSign has reduced the time spent per quote per account executive by 10 minutes. In addition, DocuSign has helped salesforce.com move from an average of two days to close a deal, to 90% of deals closing in one day and 71% of deals closing in one hour.

Increased sales productivity

Sales teams can use DocuSign to replace slow, manual-intensive contract workflow processes with more streamlined electronic ones and reduce the time they spend preparing, sending, and following up on contracts for signatures. This enables sales people to spend more time on consultative sales and less time on paperwork.

Salespeople moving from manual contract assembly to DocuSign can reduce time to prepare contracts. Take LinkedIn, for example: With DocuSign, their sales team was able to reduce time to invoice from 25 days to only 5 days, integrate DocuSign directly into their CRM to streamline workflows, and improve contract security by generating non-modifiable PDFs of contract documents.

Reduced costs 

Moving to a digital transaction management solution can enable companies to reduce printing, paper, communication, legal, and storage costs. For organizations with multiple sites and the need to retain and refer to contracts in the future, the savings can be significant. NetSuite replaced its existing eSignature solution with DocuSign’s DTM platform for improved reliability and availability on a trusted and secure platform. With its switch to DocuSign, NetSuite’s sales team is generating more than $1.5K in incremental revenue per sales contract simply by closing deals when they need to.

About DocuSign 

DocuSign^®, The Global Standard for Digital Transaction Management™, automates manual, paper-based processes with the only open, independent, standards-based DTM platform for managing all aspects of documented business transactions. DocuSign helps companies Keep Business Digital™ with industry-leading identity management, authentication, eSignature, forms/data collection, collaboration, workflow automation, payment collection, and cloud storage. DocuSign accelerates transactions for dramatic ROI, improved security and compliance, and better customer experiences with the easiest, fastest, most secure global network for sending, signing, tracking, and storing documents in the cloud. DocuSign helps companies securely collect information and payments, automate workflows, and transact business anytime, anywhere, on any device.