Using outbound IVRs is a strategy that works extremely well in many scenarios, especially with proactive communications such as flight information, prescription pickups, or power outages. These events are by no means the only assignments that can take advantage of the immediacy of IVR customer communications, but using outbound IVRs requires following Best Practices so as not to annoy customers at home or on their mobile phones.

In this month’s installment of CRM magazine’s Best Practices series, you’ll hear from two experts in the field of outbound IVRs on how to best deploy this technology for maximum customer benefit without inadvertently drawing the ire of your customer base.

Bob Fernekees
VP/Group Publisher,
CRM Media
Information Today, Inc.