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In Dating and Sales, Content Is King

Five steps to help you seal the deal. BY DOUG WINTER, COFOUNDER AND CEO, SEISMIC

  

5 Reasons Your CRM Is Failing (and What You Can Do About It)

Don’t let these common, but fixable, obstacles stand in the way of CRM success. BY SAMEER BHATIA, FOUNDER AND CEO, PROPROFS.COM

 

The Zen of a Connected Business

Six benefits of integrating CRM and ERP. BY BRYAN COLLINS, MANAGER, SAGE CRM BLOG CHANNEL 

 

Changing Consumer Behaviors Make Self-Service Growth Inevitable

To give today’s customers what they want, help them help themselves. BY JAKE WOBBROCK, PRESIDENT AND CEO, ANSWERDASH

  

4 Questions to Ask About Your E-Commerce Business

Analyze customer data to drive online retail success. BY FRANK BIEN, CEO, LOOKER

 

Don’t Gamble with Your Customer Experience Strategy

Ground your marketing approach in insightful customer data. BY GARRY LEVITT, VP, ALLIANCES, SDL

 

To Win in SaaS, Uncover Customer Problems Before You Get Dumped

Look to analytics to reduce customer churn. BY MICHAEL GELLER, CEO, PREACT

 

Make the Most of Social Selling

Knowing your customers is key to this sales strategy. BY BHAVIN SHAH, CEO AND COFOUNDER, REFRESH

 

How Social Service Communities Can Drive Loyalty

When customers help each other, companies and customers win. BY YARON WILF, VP, CLOUD SHERPAS

  

Tips for a Successful Channel Partner Relationship

Don’t let poor execution give your competitors an advantage. BY MIKE MORGAN, CEO, RELAYWARE

 

The Case for Going Paperless

Increase productivity and please customers with document management software. BY MATT PETERSON, PRESIDENT AND CEO, EFILECABINET

 

The High Price of Ignoring Customer Input and Big Data

Five things world-class companies are doing right. BY JOHN GOODMAN, VICE CHAIRMAN, CUSTOMER CARE MEASUREMENT & CONSULTING 

Editorial Director 

David Myron  dmyron@infotoday.com

 

MANAGING EDITOR

Sherri Lerner  slerner@infotoday.com

 

news EDITOR

Leonard Klie  lklie@infotoday.com

 

Senior Designer

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Associate editor

Maria Minsker  mminsker@infotoday.com

 

Proofreader

Greg Edmondson

 

Contributing Writers

Megan Burns, Jim Dickie, Esteban Kolsky, Paul Korzeniowski, Marshall Lager, Tye Pemberton, Natalie Petouhoff

 

Editorial Advisory Board 

Lior Arussy, 

President, Strativity Group;

 

Barton Goldenberg,

President, ISM, Inc.; 

 

Paul Greenberg,

President, The 56 Group, LLC;

 

Sheryl Kingstone, 

CRM Program Manager, Yankee Group;

 

Denis Pombriant, 

founder and Managing Principal,

Beagle Research Group;

 

Ray Wang, 

Principal Analyst and CEO,

Constellation Research

 

Advertising Sales/print & online

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Marketing

Director of Marketing

Tom Hogan, Jr.  thoganjr@infotoday.com

 

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EXECUTIVE MANAGEMENT 

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Thomas H. Hogan  thogan@infotoday.com

 

Chairman

Roger R. Bilboul

 

Vice President, Administration

John Yersak  johny@infotoday.com

 

Vice President, Content

Dick Kaser  kaser@infotoday.com

 

Information Technology

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Bill Spence  spence@infotoday.com

 

Production

production Manager

Norma J. Neimeister  nneimeister@infotoday.com

 

Ad Trafficking Coordinator

Jacqueline Crawford  adsubmit@infotoday.com

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