Salesforce.com’s wild adoption rate over the last decade and a half is largely due to the strength of the ecosystem the company has built with its AppExchange partners. In this marketplace where third-party vendors leverage the Salesforce.com platform and compete on their individual merits and value, Salesforce.com subscribers can seek out CRM functionality to fit their specific needs, budgets, and processes.

In the following pages of this Best Practices Guide, you’ll find solutions to help your company sell faster and smarter, incentivize your teams more intelligently, and make the most of your Salesforce.com investment.

Bob Fernekees
VP/Group Publisher
CRM Media
Information Today, Inc.