By Monica Girolami, Head of North
America Marketing
The best way to connect with customers and prospects is constantly changing. Today’s world is faster paced, better connected, and always on! Customers expect companies to be ready to quickly and effectively address their questions, likes, dislikes and concerns through the communication channels THEY choose.Whether you are a fast paced sales organization or a skilled service team, if you have or are considering an investment in Salesforce, you can immediately benefit from automatically tracking and managing your customer/prospect journey. The question now becomes how can you amplify your Salesforce investment? By integrating NewVoiceMedia cloud platform you can now leverage these powerful Salesforce insights at every touch point (phone, email and social communications) to more effectively sell and service your customers. Just think….
What if you could increase your sales call pick-up rates to prospects by 40% and automatically track outbound sales call performance through Salesforce?
What if you could personalize each customer service touch point based on your customer’s Salesforce data history, while reducing first touch resolution by 20% and reduce customer effort by 15%!
Transform Your Inside Sales Strategy
There is no better time to amplify the power of your Sales Cloud investment and transform how you do business to maximize your revenue return. To improve your business successfully, you have to track and leverage everything you know about your customers. If you don’t, you risk failure. In sales and marketing it’s no longer about individual xls lists and “cross your fingers marketing”. As a manager you can only improve your team if you can clearly track which prospects or campaigns need follow-up and which reps are achieving and exceeding their key performance goals – and why – so you can more effectively enable the broader team. With a Salesforce integrated computer telephony platform your sales teams work through Salesforce to place every outbound call, so now every call is tracked and recorded in the contact record – providing everyone with visibility and metrics on every customer/prospect touch. In addition, the insights you know about your prospects in Salesforce become powerful tools to automate how reps can increase connections. For example, by implementing local caller ID for outbound calls, multiple NewVoiceMedia customers saw a 40% increase in prospect connections. Salesforce telephony integration improves rep performance and gives management powerful metrics to manage effective revenue growth.
Unify Your Customer Service Engagement
To deliver an efficient and personalized customer service experience that transforms users to brand advocates requires that your customer service communication channels integrate seamlessly with your Salesforce ecosystem.; Everything you know about your customer, from the product they purchased, to how much they spent and their preferred communication channels can all be tracked and managed through the Service Cloud platform. By seamlessly integrating Salesforce data with a multi-channel contact center platform, you now have the power to prioritize and route customer inquiries effectively to the appropriate agent. In addition, you can automatically provide agents with a case history and knowledge base resources to address customer inquiries successfully. Since everything is integrated into Service Cloud, you now have powerful communication metrics that help monitor and track agent performance to more effectively coach and optimize a service team.
Salesforce provides the power to collect valuable insights about your prospects and customers. When integrated with a multi-channel communication platform it enables a business to maximize every service and sales touch point. 
NewVoiceMedia powers customer connections that transform businesses globally through an award winning cloud contact center platform that connects organizations with their customers worldwide. NewVoiceMedia enables communications and engagement that delivers a more personalized and unique customer experience and drives a more effective sales and marketing team. Companies running NewVoiceMedia around the world have ranked it the best computer telephony integration solution on the Salesforce AppExchange. With a true cloud platform that integrates seamlessly with Salesforce and a proven 99.999% platform availability, NewVoiceMedia ensures complete flexibility, scalability and reliability across Sales and Service Cloud.
For more information, please visit www.newvoicemedia.com or visit NewVoiceMedia on the Salesforce AppExchange.