With the weather turning cold in the north, it is the time for golfers who live in that part of the world to start thinking more often about staying warm on the course. To better help them do that, Adidas has introduced a new line of outerwear. Called Cold.rdy, it offers what technicians call “highly technical layering pieces” designed to provide “lightweight warmth” as well as protection from wind and water.
A smart-layering system is made to lock in heat in cold conditions, while innovative yarns are included to absorb and evaporate sweat as they also repel rain. Breathable fabric traps air between layers while allowing sweat to pass through, to minimize heat during activity.
“How a player feels over a shot – that confidence and focus – shouldn’t change if it’s a hot summer day, or there’s a sudden wind chill,” said Shaun Madigan, global director of apparel at Adidas Golf. “Knowing golfers rely on layers this time of year to keep their seasons going, we wanted to give them the maximum amount of warmth without adding weight, so they could get the most out of every swing. Cold.rdy is our best technology and material innovation in this category to date.”
Madigan adds that while this line is anchored by jackets and vests for men and women, it is perhaps best known for the hoodie Tyrrell Hatton donned during the BMW PGA Championship he won in October. The Englishman not only wore it for all four days of the tournament but also pulled the hood over his head as he cradled the trophy after his triumph.