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Last fall, an online exercise and training program called GolfForever came into being. It offered ways for players to develop strength and mobility to improve performance and also to relieve pain and prevent injury.
People in the game quickly took notice, in part because one of the people behind that initiative was 1997 Open Championship winner Justin Leonard. It also helped that his partner was Dr. Jeremy James, who once ran a celebrated back clinic in Aspen, Colo., and also authored a book on relieving chronic back pain through exercise. Even more compelling to those who checked out GolfForever was its effectiveness – and the way it provided what Leonard describes as “a non-intimidating, easy-to-follow platform for golfers of all ages, body types and skill levels.”
The site also offered golf-improvement content from the 12-time PGA Tour winner.
Several months later, the basic premise of the GolfForever program remains the same. But Leonard and James have added a plethora of “follow-along classes” designed for those who have learned the right ways to do the exercises prescribed for their different skill levels and are ready to take things to another level.
“It’s all about strength and flexibility,” says James, who has worked extensively with professional and Olympic athletes. “I want to teach people how to move and to be more mobile. And to achieve those things, you have to have strength as well as flexibility. You just can’t stretch your way to flexibility.”
James also is quick to tout the convenience of the GolfForever program. More than 30 of the workouts require no equipment, he says. And the vast majority after that require only exercise bands, and sometimes a golf club. Each class lasts just 20 minutes.
GolfForever is offered at an introductory rate of $9.99 a month and can be accessed on desktop, tablet and mobile devices through web browser and app-based platforms.