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A New Look For A Singular Enterprise
If this page looks a bit different than it used to, your eyes are not deceiving you.
Welcome to the redesigned Global Golf Post.
More than a year ago, our team began planning the redesign, which makes its debut today. We felt that the art and science of digital magazine publishing had advanced since we launched in 2010 (yes, this is our ninth year in business), and that we ought to incorporate many of those advancements into what we do.
After a six-month evaluation period, we chose a new partner in June (Nxtbook Media) and then began the arduous process of essentially starting all over again. I won’t bore you with the nitty-gritty details, but I will share with you our goals.
First, we wanted to create a brilliant reader experience. While readers still will navigate horizontally from page to page, the principal change you will see is that the content on each page scrolls downward. This enables us to use a slightly larger typeface, making the magazine easier to read. We think this is a more modern, web-like approach to content presentation.
Secondly, The Post is now responsively designed to be read more easily on all digital devices … desktop, laptop, tablet and smartphone.
What hasn’t changed is our commitment to delivering authentic golf journalism to whichever device you choose on Monday morning. In that regard, we are keeping alive the grand tradition of weekly golf journalism.
The modern game of golf always has had a weekly cadence. Tournament week begins on Monday and concludes when the last putt drops the following Sunday evening.
Because of that cadence, the game always has enjoyed weekly golf coverage to support it. However, changes to the media landscape brought on by the digital revolution have resulted in other publishers abandoning their weekly golf publications.
As a result, Global Golf Post is now singular. It is alone in delivering premium-quality golf journalism every seven days to a global audience.
The Post was launched in 2010 to support the weekly cadence of the game by taking advantage of that digital revolution. Digital makes weekly golf coverage better; it eliminates physical costs for the publisher and enables serious golf fans to get all of their news just hours after the final putt is holed on Sunday.
It was the late, great Grateful Dead founder Jerry Garcia who implored people not to be the best at what they do, but to be the only ones who do what they do.
To be singular, in other words. That’s Global Golf Post.
Jim Nugent
E-MAIL JIM