As innovators in digital media and marketing, GenR Media offers a suite of programs designed to educate, captivate, and stimulate audiences in the health care community. Clients include pharmaceutical companies, medical education agencies, and associations/institutions. GenR specializes in various programs including websites, social media, video captures, e-details, mobile apps, CD-ROMs and DVDs, CMS, and general interactive strategy. More information regarding the company can be found on our website – genrmedia.com. Engage digital. Generate response.

Physician, Patient and Corporate Websites

Websites for public viewing can include disease and patient information, as well as dedicated physician areas. Features can include disease etiology, diagnosis, progression, and treatment approaches.

Web Inventories

Web inventories include extensive research on marketing opportunities and the competitive arena surrounding a certain therapeutic area. Included in the inventory are areas such as associations, societies, online resources, social media, journals, blogs, and products.

CE/CME Portals 

A CE/CME website or portal contains various activities (live, print, and online) separated by specialty, therapeutic category, etc. Visitors can register and keep track of the credit hours completed.

DrFind/Practice Portal

Practice Portal is a web program where physicians can build practice-related pages and have an online presence. Through a DrFind service added on your website, interested patients can locate physicians and view their practice pages.

Online Market Research

Market research can be designed to gain feedback and information prior to, during, and after a conference or activity.

Podcasts/Vodcasts

GenR can record programs, interviews with Key Opinion Leaders, and other audio/video clips, and make them available as downloadable podcasts/vodcasts on iTunes. Links from sponsored websites and the association website can take users to the available downloads for their specialty.

Social Media

To increase audience reach, program advertising can be utilized in various social networks such as LinkedIn, Facebook, YouTube, Twitter, and Google+.

Site Marketing

GenR offers various site marketing tactics to drive traffic to your web initiative. These include banner ads, SEO, and search engine ad words through sites such as Google, Yahoo, and Bing. 

E-mail Blasts/Invitations

E-mail invitations, which include attendee registration for a conference or specific sponsored programs, can be designed with rich media including graphics, audio, and video.

Patient Reminders

Patients can sign up to receive reminders via text message, email, or phone. Reminders include taking a medication, refilling a prescription and scheduling a doctor’s appointment. 

Adherence Initiatives

Case study programs to educate patients on how to stay on therapy and to teach doctors to better detect adherence during office visits. 

Doctor-Patient Communication

Videos and documents to increase effective communication strategies between doctors and patients. Strategies to improve patient care through discussion, understanding and knowledge exchange.