September 2014
Volume 43 Issue 6
Editorial & Advertising
Vice President of Content: Tony Silber
203-899-8424 tsilber@accessintel.com
Editorial Director: Bill Mickey
203-899-8427 bmickey@accessintel.com
Creative Director: Rob Hudgins
727-375-1706 Rhudgins@accessintel.com
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203-899-8428 mrondon@accessintel.com
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925-365-6675 sgentry@accessintel.com
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203-899-8498 tbabiuk@accessintel.com
Advertising Production Director: John Blaylock-Cooke
212-621-4655 jcooke@accessintel.com
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gseverine@accessintel.com
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Wrestling With Enterprise Tech
Wrestling With Enterprise Tech
Wrestling With Enterprise Tech
For publishers to properly diversify into a variety of revenue streams to smooth out the vagaries of advertising and supplement the erosion of print, technology investment is an absolute. It supports everything we do and, increasingly, it ties together all the different platforms we’re diversifying into. But in order to tie those platforms together, more often than not, we’re looking at an enterprise solution.
Sure, we can make different solutions talk to each other through APIs, but that can become cumbersome. So, whether it’s a CMS that supports multiple websites to allow for uniform and simultaneous upgrades, or a data platform that links once siloed groups together—print, digital and events, for example—publishers are faced with some big decisions.
To help you work through those, we’re debuting a cover feature in this issue that examines how publishers are investing in and implementing big, enterprise tech platforms. Executives often learn from shared experience, so we’re breaking down the investment, implementation, staffing, strategic and ROI considerations that companies go through when they’re overhauling or building an enterprise-wide solution.
With this issue, we’re starting with video, data, CMS and ad technology. We look at who was involved in the decision making, why they made those decisions and some of the assumptions that were proven incorrect along the way.
Going forward, we hope to do more of these features, so if you’ve made a significant tech investment and want to pay your experience forward, feel free to get in touch. 
Bill Mickey
Editorial Director
bmickey@accessintel.com
@billmickey